About me.

I have over 20 years of experience managing strategic brand, retail, and digital marketing campaigns, driving captivating corporate communications, and learning what makes a story worth telling. I recognize the value of sticky, inspiring, relevant, no-fluff content and love translating business needs into customer-centric experiences.

Check out my portfolio of recent work.

I'm comfortable with hands-on execution or serving as your strategy lead, wrestling with the big picture.

I’ve held full-time roles at Westpac, Toyota, and TVNZ - in brand, internal communications, CRM, and digital teams. So, I understand how marketing and comms teams tick.

Freelancing is great right now for my family. We recently made a lifestyle move from Auckland to Christchurch, an exciting adventure that keeps surprising us.

I have an MA in screenwriting, so I enjoy reviewing film and TV scripts. I’m a mum to two delightful boys, including a tough-as-nails ‘heart kid’. You’ll also find me at our local school teaching creative stuff.