Hi, I’m Sarah Davies.
I’m a digital maestro and copywriter who pulls out all the stops to make your business shine.
I’ll help you design and optimise digital experiences, making things as simple as possible for your users … and you!
The digital landscape changes like wildfire and sometimes you need fractional support on a project.
Whether it’s helping you plan enterprise-level website projects, site mapping, crafting copy that genuinely connects, weaving in on-page SEO, or working to position your digital brand, I’ll jump into any task with a customer lens that will help drive sales and set your business apart.
I co-lab with agencies and other creatives—or work directly with clients.
Recent projects
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Agnition Ventures (Ravensdown)
Brand positioning, UX, style guide, writing articles and email comms for e-comm solution, ‘Resupply’ and industry event series, ‘Pilot Farm Network’.
Direct to client, 2025
Visit the Resupply site -
Watercare
Led content design, copywriting and client service for new public website.
Agency: Big On Writing, 2024
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Electricity Retailers Association
Email comms and article content for new ERANZ website: Powering Change.
Agency: Big On Writing, 2024
Visit the site
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Zespri
Writing and section-level strategy for ‘Canopy’ the new internal platform for all Zespri growers and stakeholders across the globe.
Agency: Big On Writing, 2023
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St Cuthbert's College
Copywriting for various publications and media, including Metro Schools Issue.
Agency: Big On Writing, 2022-2024
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Sotheby's International Real Estate
Co-led content audit, new website content strategy, client service and copywriting.
Agency: Big On Writing, 2023
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REINZ (Real Estate Institute of NZ)
Co-lead for detailed content audit, new website content design, client service and new copy.
Agency: Big On Writing, 2023
Visit the site -
Westpac Business Base
Led content design and client service for new SME business content hub.
Agency: Big On Writing, 2022-2023
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Tower Insurance
Copywriting + website management (interim FTE cover).
Agency: Big On Writing, 2023
Visit the site
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Hato Hone St John
Co-led a content audit, new site content strategy and website copy refresh.
Agency: Big On Writing, 2023
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Westpac
Content strategy lead for multiple sections of the bank’s new 250-page public website.
Direct to client (FTE role), 2019-2021
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Mediaworks
Content strategy lead and copywriter for the first company-wide intranet.
Direct to client, 2018
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Tohu Wines
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POLi
New website structure and launch copy for POLi Pay (now ‘POLi’) - a local online payments company.
Agency: True Content, 2017
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ASB
Led information architecture and section-level rewrites for ASB’s intranet migration to Sharepoint.
Direct to client, 2014